显示屏市场分析.pptVIP

2008/9/7 Topics Panel Market Brief TV Panel Strategy and Planning MTR Panel Strategy and Planning Long Term SD Analysis TV Part TPV Purchasing Share in Y08 H1 TPV Business Plan in Y09 Monitor Part Monitor Panel Price Forecast All Brands reduce 08 Plan Panel Makers’ Plan 08 vs 09 TPV MTR Panel Strategy Partner with volume players CMO Co-Marketing and Co-Design SEC New Concept of LCM Business LGD Starting LCM Business with aggressive plan Monitor Panel 2009 Plan Thanks * Source: Witsview, Displaysearch, TPV own data TPV confidential and for internal use only * 1 TPV TECHNOLOGY LIMITED Prepared by: Panel Team 2008/09/10 Short Term SD and Sufficiency Source: Witsview Y08Q3 New Fab Ramp Up Plan Source: Witsview Y08Q3 * TV Panel demand ’10 ’11 ’08 ’09 33% 31% 29% 28% 31% 31% 31% 29% 9% 8% 8% 8% 18% 18% 19% 20% 7% 8% 8% 8% 2% 3% 5% 7% 116M 145M 164M 177M 26W- 32W 37W 40/42W 46/47W 52+W (Source : LGD Marketing, June ‘08) CAGR: 15% * TV Panel Price Trend W/W TV Panel Maker Market Share in Y08 Q1 Q2 Y08.Q1 Y08.Q2 Brand Panel S.I. Relation of Industrial Roles Brand Panel S.I. Relation of Industrial Roles $ Dell SS HP LGE ACER LNV AOC VSC BENQ PHILIPS ASUS APPLE NDS SS LGD AUO CMO CPT HSD BOE IVO SVA Sharp Panel S.I. Only 4 major SI survive $ Dell SS HP LGE ACER LNV AOC VSC BENQ PHILIPS ASUS APPLE NDS SS LGD AUO CMO CPT HSD BOE IVO SVA Sharp Q3/Q4 demand may lower than expectation; Lower production rate may stop price falling but not raise the price To partner with most aggressive players LGD: 34% SEC: 25% CMO 25% (AUO:23%) Panel Maker’s Business Plan TPV (own) Sourcing Plan TTL: 225 M pcs TTL: 23.6M pcs (Excluding INLX 15M ) * * * Source: Witsview, Displaysearch, TPV own data TPV confidential and for internal use only * *