咖啡报告（ May 2012）.pdf

FAIRTRADE AND Coffee Commodity Briefing May 2012 FAIRTRADE AND Coffee iNTRODUCTION Around 125 million people worldwide depend on coffee for their livelihoods. This briefing offers an overview of the sector, explores why Fairtrade is needed and what it can achieve. We hope it will provide a valuable resource for all those involved with, or interested in, Fairtrade, whether from a commercial, campaigning or academic perspective. Fast facts: the coffee lowdown1 • Coffee is the most valuable and widely traded tropical agricultural product • 7.9m tonnes of coffee were produced in 2011, of which 6.2m tonnes were exported • Coffee-producing countries earned $23.5bn from coffee exports in 2011 • 25 million smallholders produce 80% of the world’s coffee • Coffee provides a livelihood for a further 100 million people in coffee-producing countries • An estimated 1.6 billion cups of coffee are drunk worldwide every day • Global consumption has almost doubled in the last 40 years and is forecast to reach 9.09 million tonnes by 2019 • Consumption growth in the last decade was led by producing countries (57%) and the emerging markets of Eastern Europe and Asia (46%) • The global coffee market, including fresh and instant, was worth $70.86bn in 20112 • The UK in-home coffee market was worth £831m in 20103 • Five coffee companies control half the global retail coffee market – Kraft, Nestlé, Proctor Gamble, Sara Lee and Tchibo4 • Three coffee companies control nearly 70% of the UK retail coffee market – Kraft, Nestlé and Douwe Egberts5 • Coffee growers receive 7%-10% of the retail price of coffee in supermarkets6 • Global sales of Fairtrade coffee re