marketing plan最终.docVIP

Abstract Children are the country’s future. Children Day is not just a holiday for children ,also a holiday for parents. There are many excellent business opportunities. International Children Day,Not only can bring popularity,but also can promote the sales of related products. It’s good to establish a best corporate image In order to express congratulations for children, our hotel launched a series of promotions, improving adult’s consumption, get hotel’s name known in surrounding. Marketing purposes By this opportunity to improve hotel’s popularity and reputation, enhance economic and social benefits. Analysis of marketing environment The Grand Beach Hotel is located in Beihai in Guangxi Beihai Class 4A National Tourist Resort. The hotel is beside the “Silver Beach and the Asias most large musical fountain. It has the elegant environment and convenient transportation. There are many buses can come here, and Coastal highway is in front of the hotel. Analysis of Market There are a few class5 hotels in Beihai, like Shangri-La Hotel which is ordered to entertain guests by the government. But in recent years, but it is fading. In recent years, a large number of low-end hotel and Small guesthouse-style hotels are rising. Though the scale of the guesthouse-style is smaller, but decor is not bad, the configuration is also good; they can be the three-star. Analysis of consumers Consumer groups: children to old men Demand: food and drink, entertainment, living, parking, message; adequate sanitation, fresh and delicious food, courteous service and so on. Strength 1、Convenient transportation 2、A big market: A large number of tourists come to the silver beach, and the local residents are come to the beach as everyday as they can. 3、Proper price: we have different stages of price to different consumer groups. 4、High-quality of food raw material: While most the other hotels produce the food products with chemicals which is harmful for people’s healthy and environment in