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U.S. Homeowners on Clean Energy: A National Survey 2015 Poll Results Clean Energy Growth Trends Contents Executive Summary 04 Survey Results 07 Energy Preference 08 Consumer Preferences 11 Impact Investments 14 Policy Regulatory Support 16 Clean Energy Adoption and Growth 19 LEDs 20 Electric and Hybrid Vehicles 21 Green Buildings 22 Clean Energy Generation and Solar PV Installations 24 About Disclaimer 27 SolarCity 27 Clean Edge27 Zogby Analytics 28 Appendix: A - Survey Results 29 4 Executive Summary In our second annual survey of U.S. homeowner purchasing trends and attitudes, we i nd that clean-energy products and services – including solar PV, utility-scale renewables, hybrid electric vehicles, and green buildings – continue to experience double-digit compound annual growth rates (CAGRs). Sustained double-digit growth rates for more than a decade rel ect the long-term nature of this current shift to more efi cient, cleaner, and environmentally friendly products and services. But don’t be mistaken; as our research clearly points out, it is cost savings, much more than environmental factors, that are driving this monumental shift. Our annual survey of U.S. homeowners provides a deeper view into what’s motivating these consumers, and looks at the often-nuanced reasons behind this notable transition. 11-Year Compound Annual Growth Rates (CAGRs) LEED Certii ed 56% Projects Solar PV Installations 52% Energy Star Buildings 25% and Plants Hybrid Electric 24% Vehicle Sales Utility-Scale Clean