2014湖北高考英语专项训练阅读理解27.doc

2014高考英语冲刺阅读理解专项 50-An overweight, middle-aged man lies dead on a trolley, with a woman weeping over his body. The body s cold hand still grasps a half-eaten McDonald ’ s hamburger. American doctors‘ TV ad features the image which weakens the slightest of appetites and the line ’ I was lovin ’ it ’ The hard-hitting US television commercial supported by a Washington-based medical group has angered McDonald ’ s by taking an unusually direct shot at the world ’ s biggest fast-food chain this week. The line is a twist on McDonald’ s long-standing advertising slogan, Im lovin’ it” and a voiceover intones：“High cholesterol, high blood pressure, heart attacks. Tonight, make it vegetarian.” The commercial，funded by the Physicians Committee for Responsible Medicine ( PCRM ) goes further than most non-profit advertising and has drawn an angry reaction from both the Chicago-based hamburger multinational and the broader restaurant industry.The National Restaurant Association criticised it as irresponsible and said it was an attempt to scare the public with a ‘‘limited” view of nutrition. A McDonald’ s spokesman said：‘‘This commercial is unbearable, misleading and unfair to all consumers. McDonald ’ s trusts our customers to make food and lifestyle choices that are right for them. ” The commercial，to be aired at the beginning in the Washington area but potentially in fuither US cities, comes amid an increasingly lively debate in the US about healthy eating. The first lady, Michelle Obamarhas made nutrition a signature issue and is leading a campaign to encourage physical fitness and improved diets ------- particularly among American children，a third of whom are overweight. The economic decline has hardly helped the healthy eating cause. McDonald ’ s has enjoyed a relatively prosperous financial crisis as diners choose its affordable offerings in place of more expensive high-street restaurants. Its global profits for the s