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Information Management 55 (2018) 31–50
Contents lists available at ScienceDirect
Information Management
journal homepage: /locate/im
Don’t believe strangers: Online consumer reviews and the role of social
psychological distance
Blanca Hernández-Ortega
Department of Marketing, University of Zaragoza, Edifi cio Lorenzo Normante C/ María de Luna, s/n, C.P. 50012 Zaragoza, Spain
A R T I C L E I N F O A B S T R A C T
Article history:
Received 6 July 2016 Participants in online consumer review (OCR) communications are complete strangers. There is barely
Received in revised form 21 January 2017 any research that has examined the relationship established between these participants. Nevertheless,
Accepted 26 March 2017 when the receiver evaluates an OCR, he/she connects with the reviewer and perceives the social
Available online 30 March 2017 psychological distance from him/her. This study aimed to analyse whether the social psychological
distance is the underlying mechanism that mediates the effect of OCR aspects on the receivers responses.
Keywords: The OCR aspects tested are profile photo, linguistic style and reported experience, while final variables
Online consumer reviews reflect responses related to the review and the product.
Social psychological distance © 2017 Elsevier B.V. All rights reserved.
Mediating effect
Profile photo
Linguis
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