设计类常用英语单词.DOC

设计专业英语常用单词汇编 一、平面设计常用英语单词 平面设计?graphic?design?? 企业识别系统?corporate?identity?system 企业视觉形象计划?corporate?visual?identity?program?? 标识?logo?? 标识图案?logo?pattern?? 标准字体?logotype?? 商标?trademark?? 标准色彩?house?color?? 独特风格?house?style?? 提案及制定该机构视觉形象计划的形象标准手册?corporate?design?manual?? 视觉辨认力测试?legibility?test?? 色彩样本条?colour?swatch?? 提案?presentation?? 纸类?stationery?? 营业报告书?annual?report?? 理念识别?Mind?Identity?? 行为识别?Behaviour?Identity?? 视觉识别?Visual?Identity?? 商标、标志?trademark?and?signs?? 包装设计?packaging?design?? 书籍装祯?book?binding?? 商业美术?commercial?arts?? 商业摄影?commercial?photography?? 字体设计?literature?design?? 橱窗设计?window?display?? 容器造型?container?modelling?? 插图?illustrations?? 广告?advertisement?? 美术字?artistic?calligraphy?? 广告画、宣传画?poster?? 手提袋?hand?bag?? 购物袋?shopping?bag?? 美国广告协会AAAA?the?American?Association?of?Advertising?Agencies?? （在广告公司和广告客户之间起联系作用的）广告负责人?account?executive?? 即兴广告?adlib?? 广告?advertising?? 广告代理人、广告公司?advertising?agency?? 广告代理人?advertising?agent?? 广告经纪人?advertising?broker 广告记录表?advertising?calendar?? 广告周期?advertising?cycle?? 广告经理?advertising?manager? ?广告调研?advertising?research?? 广告中间商?agent?middlemen?? 销售分析?anatomy?of?a?sale?? （电视、广播广告的）最后定稿?answer?print?? 美术指导?art?director?? 广告中的非文字部分?art?of?Art?work?? 字母的上半（或下半）出头部分?ascender?? 广告初稿的编排草稿?asymmetrical?layout?? 广告妙语?attention?getter?? 广告对象?audience?? 广告的有声部分?audio?? 广告正文?body?copy?? 商品的品牌名称?brand?name?? 广播广告?broadcast?advertising?? 小册子?brochure?? 产业出版物?business?publication? 购买动机?buying?motive?? 月历设计?calendar?? 商品说明书?catalogue?? 分类广告?classified?advertising?? 商业广告?commercial?advertising?? 商业广告艺术家?commercial?artist?? 消费者广告?consumer?advertising?? 消费者?consumers?? 合作广告?cooperative?advertising?? 广告撰稿负责人?copy?chief?? 广告（文案）撰稿员?copywriter?? 广告语句（文案）创作?copy?writting?? 公司广告部?corporate?advertising?department?? （广告）创意大纲?creative?platform?? 工业广告?industrial?advertising?? 广告插页?insert?? 封面内页?inside?front?cover?? 封底内页?inside?back?cover?? 封底?back?cover?? 国际广告?international?advertising?? 广告布局（版式）?layout?? 广告时间?time?spot 广告预算?task?budgeting