国产手机销售渠道策略研究--本科毕业论文推荐.docVIP

南 昌 工 程 学 院 院（系）专业 题 目 国产手机销售渠道策略研究 学 生 姓 名 黄 治 雄 班 级 07市场营销（双学位） 学 号 2006101072 指 导 教 师 刘 婕 辉 日 期 2011 年 1 月 10 日 南 昌 工 程 学 院 教 务 处 订 制 国产手机销售渠道策略研究 Domestic handset sales channel research 总计 毕业设计（论文） 24 页 表 格 1 个 插 图 3 幅 摘 要 本论文通过对国产的品牌手机营销策略进行研究，阐述了中国手机市场的市场发展现状(市场规模和结构、市场特点等)和发展趋势，对手机市场的竞争现状、竞争格局、消费者市场需求、国销售渠道 渠道策略 渠道创新 I Abstract In this paper, through the domestic mobile phone brand marketing strategy research, expounded on China’s mobile phone market, status of market development (market size and structure, market characteristics, etc.) and development trend of the mobile phone competition in the market situation, competition pattern, consumer demand domestic and foreign mobile phone manufacturers marketing strategy, a detailed analysis. As the carrier of sales conduct,the Marketing Channel plays the essential role to consummate the launching of merchandise from manufacturers into the market,which is pivotal and important for the overall development and operation of enterprises. This paper systematically put forward the domestic mobile phone brand marketing strategy; and through the analysis of China’s mobile phone market, pointing out that domestic mobile phone companies under the premise of ensuring the quality of products must be on the market segments in order to differentiate their products based on differences in service into competition cards close to consumer demand for domestic consumers, accurately grasp the customer fully satisfied with the mobile phone consumer culture in order to remain invincible in the competition; also pointed out that the strategic alliance is to enhance the capacity of domestic mobile phone enterprises an important way of marketing.Finally,it hereby concludes the outlook of the Chinahandset Marketing Channel in developing. Key words : Mobile phones sales