泛读试题库文件.docVIP

Direction: Give correct orders for each of the following underlined sentences or paragraphs. Passage 1 The most overused word in marketing these days is“brand”. Every company claims that its advertising is all about brand-building, but few companies actually succeed. (1)The ads helped cement the idea that in the world of e-business, IBM is the place to go for answers. (2)In 1997, IBM coined a word and created a concept larger than Marlboro Country or McDonadland: the world of “ebusiness”. (3)Since 1994, when it fired its 40 ad agencies worldwide and consolidated its account at Ogilvy Mather,