社区药房客户细分外文文献.pdfVIP

Saudi Pharmaceutical Journal 26 (2018) 33–43 Contents lists available at ScienceDirect Saudi Pharmaceutical Journal journal homepage: www. Original article Community pharmacy customer segmentation based on factors influencing their selection of pharmacy and over-the-counter medicines Dimitrios Phaedon Kevrekidis a, Daniela Minarikova a, Angelos Markos b, Ivona Malovecka a,⇑, Peter Minarik c,d a Department of Organisation and Management of Pharmacy, Faculty of Pharmacy, Comenius University in Bratislava, Odbojarov 10, SK-83232 Bratislava, Slovak Republic b Laboratory of Mathematics and Informatics, Department of Primary Education, Democritus University of Thrace, Nea Hili, GR-68100 Alexandroupolis, Greece c St. Elisabeth University of Health and Social Work, Palackeho 1, 811 02 Bratislava, Slovak Republic d Department of Gastroenterology, St. Elizabeth Cancer Institute, Heydukova 10, SK-81250 Bratislava, Slovak Republic a r t i c l e i n f o a b s t r a c t Article history: Background: Within the competitive pharmacy market environment, community pharmacies are Received 30 April 2017 required to develop efficient marketing strategies based on contemporary information about consumer Accepted 5 November 2017 behavior in order to attract clients and develop customer loyalty. Available online 9 November 2017 Objectives: This study aimed to investigate the consumers’ preferences concerning the selection of phar- macy and over-the-counter