国际市场营销课件英文版chapter2补充Economicfinancial.pptVIP

The Global Economic Financial Environment Global Marketing THE ECONOMIC ENVIRONMENT Overview Local, regional, and global economic environments influence marketing mix decisions. Economic Integration Regional Economic Integration Levels of economic integration Free Trade Area Goods and services are freely trades among all members. Each country maintains its own trade barriers vis-à-vis nonmembers. Customs Union Members establish a common trade policy with respect to nonmembers. Regional Economic Integration Levels of economic integration Common Market Factors of production mobility is em