(精选)商务英语阅读Unit 15 Advertising and Publicity课件.ppt

Unit 15  Advertising and Publicity Page ? * CONTENTS Beijing Tries to Push beyond 'Made in China' Pepsi's Global Strategy The Difference between Advertising and Publicity on Line Page ? * TEACHING AIMS Have general idea of the difference between advertising and publicity Understand the changing status of goods “made in China.” Understand Pepsi’s Global strategies Master the new words and expressions. Text A Beijing Tries to Push beyond 'Made in China' Page ? * Text A Notes 2. Yang Yuanqing: (杨元庆, born 1964) is the current chief executive officer of Lenovo. He was a board chairman of Lenovo from 2004--2008. Before the acquisition of IBM PC division by Lenovo in 2004, he was the President and CEO of the company. One of his major achievements has been making Lenovo the best-selling PC brand in China since 1997. In 2001, Business Week named him as one of the rising stars in Asia. Page ? * Text A New Words and Expressions 1. marquee [计]选取框；大天幕；华盖 ；最重要的受欢迎的 e.g. The NBA's marquee matchup, once again on Christmas Day, will be the Kobe versus Shaq show. 2. grunt n. 工作乏味收入低的工人; (表示不满、轻蔑等的)嘟哝；鸣不平；发怨言： e.g. The sullen boy grunted his apology. 3. royalty n. 皇室；版税；王权；专利税 e.g. Alternatively, you may gain large sum of money through property sale, royalty, pension funds, or loan sanction. Page ? * Text A New Words and Expressions 4. exacerbate vt. 使加剧；使恶化；激怒 e.g. Utter waste, together with inefficient use of water reserves exacerbate the crisis. 5. snap up 抢购，匆匆吃下，抢先弄到手；锁键调节式 ; 打断 e.g. His statement was snapped up by the chairman. 6. indigenous adj. 本土的；土著的；国产的；固有的 e.g. The indigenous food may help foreigners have a better knowledge of my hometown and our people. Page ? * Text A New Words and Expressions 7. hyperventilate vi. 强力呼吸；换气过度 vt. 使强力呼吸 （喻）言过其实，夸夸其谈地说 e.g. I feared to hyperventilate