(精选)商务英语阅读Unit 15 Advertising and Publicity课件.pptVIP

Unit 15  Advertising and Publicity Page ? * CONTENTS Beijing Tries to Push beyond Made in China Pepsis Global Strategy The Difference between Advertising and Publicity on Line Page ? * TEACHING AIMS Have general idea of the difference between advertising and publicity Understand the changing status of goods “made in China.” Understand Pepsi’s Global strategies Master the new words and expressions. Text A Beijing Tries to Push beyond Made in China P