(精选)商务英语阅读下册unit 12课件.ppt

Unit Twelve ;了解跨文化交际的不同类型 了解如何消除跨文化交际的障碍 了解如何实现有效的跨文化交际;cross-cultural Communication communication styles custom barriers of Intercultural Communication Christmas celebrations ;Text Fast Reading I Fast Reading II ; Different communication styles The way people communicate varies widely between different cultures. The two aspects of communication style embrace language usage and the degree of importance given to non-verbal communication. Some words and phrases are used differently in different cultures. For example, the meaning of yes varies even in English speaking countries. In some countries, it means maybe”,” I will consider it, while in others it equals definitely so. Non-verbal communicating includes facial expression, gesture, seating arrangements, personal distance, sense of time, voice, etc. For example, if you raise you voice, some white Americans think it signs that a fight has begun, while some black feel that it signs an exciting conversation between friends.; Different attitudes towards conflicts The differences in attitudes towards conflicts mainly refer to peoples view about conflicts and the effective methods to solve them. In some cultures, conflict is viewed as a positive thing, while in others; it is viewed as a negative thing to be avoided. Americans often deal with conflicts directly, such as face-to-face meetings. While in some eastern countries, open conflict is considered embarrassing and differences are worked out quietly. ; Different approaches to completing tasks In different cultures, the ways that people move toward competing tasks are different. There are many reasons for this difference. People in different cultures have different access to resources, different judgment and assessment of the rewards about the task completion and different ideas about how to build relationship during the task. How to work together on the task? How to establish relationships that promote the proje