(精选)商务英语函电Unit 11 Sales Letter课件.pptVIP

;Part One: Teaching Aims Requirements:;Part Two: Background Knowledge;1. Header/Title Are You Still Suffering From _________? Are You Making These Same Mistakes? At Last! The (credibility indicator like Bestselling or As seen on Oprah) System That Is Revolutionizing ___________ Save Yourself 30% on _________ By Following This Simple Steps How I Went From (loser) to (winner) in Just 2 Weeks! How To (Cook Thai Food) Like The (Locals) 56 Ways ____________Saves You Time, Work and Money. ;6. Guarantee Offering a guarantee of 30 or 60 days and allowing a full refund if customers are not satified with the product. 7. Summary Introduce a final paragraph that mentions (a) the specfic action taken, (b) the receiver’s reward for taking action, (c) an inducement for taking action quickly. It also presents the action as easy to take.;;Part Three: Sample Letters (1);3. demand n. v.要求、需求 e.g. a great demand for sth. = Sth. in great demand On demand 1) When presented for payment: 即期票据，见票即付的票据： a note payable on demand. 一张见票即付的票据 2) When needed or asked for: 有求必应，处于被需要或被请求的时刻： Fed the baby on demand 无微不至地照料小孩 【说明】 demand用作动词时，后接不定式, 不能接动名词; 被要求的人作为宾语时用of引出，例如： I demanded an answer of him. 我要求他答复。后面从句中的动词用虚拟语气，例如：I demand that one of you (should) go there at once. 我要求你们中间一人立即到那里去! (美国用法省略should);4. at a discount 折价, 减价发行, 低于面值的价格; 没有销路, 不被尊重, 吃不开 The traditional ways of doing business is now at a discount in future market.传统的生意经现在在期货市场吃不开了。 prompt cash discount 现货折扣 purchase discount购买折扣, 进货折扣 quantity discount数量折扣, 大量购买折扣 sales discount销售折扣 sample discount样品折扣 wholesale discount批发折扣 discount of accounts receivable应收帐款的短期贴现信贷 discount on bills bought购入票据的贴现 ;Part Three: Sample Letters (2);2. provision n. stipulation, supply or sth. supplied e.g. Both sides have to act according to the provisions of the agreement. 双方都应按照协议条款（规定）办事。 Particular attention must be paid to the provision of cooking fuel. 必须特别注意燃料的供应。 We set out with enough provisions. 我们带上足够的食品出发了。;3. I