译林牛津版高中英语选修10Unit4Project1.ppt

Project: Making a proposal about protecting intellectual property M10U4 Law and order 1. Have you ever download a song or a film from the Internet? 2. Did you pay for the music or the film? 3. Do you think it legal to download the song and the film from the Internet without permission? Why? Lead in You and intellectual property Part 1 Part 2 Part 3 Part 4 Read the passage quickly and then tell me the general idea of each part. Reading the current problem of piracy that we are facing the possible solutions to the problem the definition of intellectual property the reasons for protecting intellectual property 1. What does intellectual property refer to? The World Intellectual Property Organization defines intellectual property as ideas, which include inventions, writing, artwork, symbols and designs used in business. 2. How many kinds of intellectual property are there? Intellectual property falls into two categories—industrial property, such as inventions, trademarks and industrial designs, and copyright, which includes novels, films, music, artwork and architectural designs. 3. Why is it considered necessary to protect intellectual property rights? If someone creates something, he or she deserves to be paid for this. 4. If a company spends a lot of money on research and development of new products, but their new products are copied, what will happen to the company? This may lead to a big loss of money for the company, and the company will probably have to stop their research and development of new products. 5. What are the common ways in which people affect intellectual property rights? Most people have copied music or video material, or downloaded it from the Internet for private use. Some people copy materials such as films to sell for commercial reasons. 6. Who are the people most likely to be breaking intellectual property laws? People with advanced technical skills are most likely to break these laws. However, ordinary people can also break them by copyi