战略性收益管理与竞争性定价转移的角色.pdf

Strategic Revenue Management and the Role of Competitive Price Shifting 战略性收益管理与竞争性定价转移的角色 (Mandarin Translation • October 2013) 6, March 2012 by Cathy A. Enz, Ph.D., Linda Canina, Ph.D., and Breffni Noone, Ph.D. 作者：凯西•恩兹，琳达•卡妮娜，布瑞芙妮•诺奈 Advisory Board Niklas Andréen, Group Vice President Global Hospitality Partner Marketing, Travelport GDS Ra’anan Ben-Zur, Chief Executive Officer, French Quarter Holdings, Inc. Scott Berman, Principal, Real Estate Business Advisory Services, Industry Leader, Hospitality Leisure, PricewaterhouseCoopers Raymond Bickson, Managing Director and Chief Executive Officer, Taj Group of Hotels, Resorts, and Palaces Stephen C. Brandman, Co-Owner, Thompson Hotels, Inc. Raj Chandnani, Vice President, Director of Strategy, WATG Eric Danziger, President CEO, Wyndham Hotel Group Benjamin J. “Patrick” Denihan, Chief Executive Officer, Denihan Hospitality Group Chuck Floyd, Chief Operating Officer–North America, Hyatt RJ Friedlander, CEO, ReviewPro Gregg Gilman, Partner, Co-Chair, Employment Practices, Davis Gilbert LLP Tim Gordon, Senior Vice President, Hotels, Susan Helstab, EVP Corporate Marketing, Four Seasons Hotels and Resorts The Robert A. and Jan M. Beck Center at Cornell University Back cover photo by permission of The Cornellian and Jeff Wang. Steve Hood, Senior Vice President of Research, STR Jeffrey A. Horwitz, Chair, Lodging + Gaming, and Head of Private Equity Real Estate, Proskauer Kevin J. Jacobs, Senior Vice President, Corporate Strategy Treasurer, Hilton Worldwide Kenneth Kahn, President/Owner, LRP Publications Keith Kefgen, Chief Executive Officer, HVS Executive Search Kirk Kinsell, Presi