实用商务英语写作课件-unit-1.pptVIP

Unit 1 Overview of Business  English Writing Tasks 1. Writing Principles 2. Writing Features 3. Writing Process 4. Exercises Writing Principles 1. Consideration 2. Completeness 3. Correctness 4. Concreteness 5. Conciseness 6. Clarity 7. Courtesy 1. Consideration Give consideration to the business partner’s varied wishes, demand, interest and difficulties. Emphasize the “You ”attitude rather than the “ I ” or “ We ” attitude. Compare the following sentences: 2. Completeness A business letter should contain all the necessary information and data. One may use 5 Ws to check — Who, What, When, Where, and Why. Compare the following sentences: 3. Correctness Correctness means proper expressions with correct grammar, punctuation and spelling, as well as appropriate tone. Compare the following sentences: 4. Concreteness A letter should be specific and definite rather than vague, abstract and general. Compare the following sentences: 5. Conciseness Conciseness means the message is expressed with brevity without sacrificing clarity or courtesy. Avoid wordy language and redundancy, or repetition. Compare the following sentences: 6. Clarity We should first identify what we want to express and then express the idea in plain, simple words and formats. Compare the following sentences: 7. Courtesy Courtesy means to show in your letters the honest friendship, thoughtful appreciation, sincere politeness, considerate understanding and heartfelt respect. Compare the following sentences: Writing Features Academic writing vs. business writing Plain writing style Euphemistic writing tone Academic writing vs. business writing Academic writing : a. colorful words b. complicated structures Business writing : a. no fancy words b. no complicated expressions c. is intended to communicate information Academic writing (example): complex structure Business wr