家具消费者购买行为分析及对策研究精选.docVIP

摘 要 改革开放以来，我国业发展迅速，成为国民经济新的增长点。国业发展历程中充满本文针对当前市场中存在的问题提出了进一步治理的。文章的最后对我国市场发展的未来进行了展望，只要我们能够充分认识发展过程中潜在的危机，及时治理不良现象，并尽快完善相关的法律法规，我国业可以实现健康平稳的发展。 Abstract Since the reform and open policy, our country furniture profession development has been rapid, becomes the national economy new point of growth. From the manual half handwork to the machinery semimechanization, from the tradition to the modern age, from simple Chu installment to environmental protection green furniture, in our country furniture profession development course has filled the transformation. The furniture embellishes the essential item which the people live, and the change which lives along with the people changes. The consumer lives consciousness enhancement, also more hastens to the furniture product request strictly, the furniture profession competition is more and more intense. This article first elaborates the furniture consumers purchase behavior, understood the different furniture consumer has the different demand, displays the different behavior; Then from the social class, the region cultural difference, individual and so on all quarters purchases the behavior facing the influence furniture consumer the factor to carry on the analysis; Elaborated the furniture market present situation, discovered the furniture market the question, then the question which existed in view of the current furniture market in proposed further governed marketing countermeasure. The article finally has carried on the forecast to our country furniture market development future, so long as we can know fully in developing process latent crisis, governs the undesirable tendency promptly, and consummates the related legal laws and regulations as soon as possible, our country furniture profession may realize the health steady development. Keywords：the furniture market；green furniture；the consumer behavior；marketing countermeasure 引 言 1 1 家具消费者购买行为分析 2 1.1 理论概述 2 1.2 家具消费者类型 2 1.2.1 低阶层家具消费者 3 1.2.2 中产阶层家具消费者 3 1.2.3 高