35我国动漫产业的SWOT分析及发展对策研究.docVIP

35我国动漫产业的SWOT分析及发展对策研究 II 我国动漫产业的 SWOT 分析及发展对策研究 Abstract As a green and sunrise industry, Animation in the 21st century has been paid close attention to, for its low resource cost. In China, most Chinese Anime Fans are looking for Chinese excellent animation; the business hope to take the opportunity of the economic development to increase the output value of animation industry, and via the animation industry, the government expects to upgrade the existing industrial structure in order to improve the ;soft power; and execute the principle of sustainable development strategies lodged in the Communist Party of China 17th National Congress. However, Chinese animation industry is still in its infancy, there are still lots of urgent problems to be solved, that is why I choose and research this subject. In this thesis, the research object is animation industry with the methods of Literature research and questionnaires survey. After introducing the background\ significance, the present conditions of animation industry and related concepts, I use the Model of SWOT to make the qualitative analysis for Chinese animation industry, and deduce the SWOT strategic matrix on the development of animation industry. Then, through the questionnaires on internet, I make a quantitative analysis on the animation industry and deduce the strategy types and polar intensity coordinates graph of the animation industry. Finally, according to the SWOT matrix and strategy polar coordinate graph, the thesis makes the recommendations on the improvement of the animation industry through three facets, namely, government, enterprise and the joint of government and enterprise. What is innovative in this thesis, is that SWOT model is applied to make a quantitative analysis on animation industry. The previous researches on animation industry are all in the area of animation techniques. There are few articles about animation which have perspective on economy development yet. Let alone t