南昌市艾溪湖项目产品定位与营销策略报告.docVIP

南昌市艾溪湖项目产品定位与营销策略报告 众一专阅艾溪湖项目产品定位与营销策略报告 〔众一专阅〕艾溪湖项目产品定位与营销策略报告上海德嘉众一集团·艾溪湖项目产品定位与营销策略报告目录壹、环境篇...........................................................................4一、南昌市前三季度经济运行情况..................................................4二、2008年上半年中部六省会经济状况对比情况..........................8三、高新区整体规划........................................................................9[一]高新区简介.........................................................................................................9[二]艾溪湖整体规划12................................................................................................[三]紫阳大道规划...................................................................................................14[四]艾溪湖湖东控制性规划重点内容18......................................................................[五]南昌地铁线路及对城市和项目的影响...............................................................28[六]城运会对城市和项目的影响35.............................................................................四、新政研读...............................................................................42[一]中央对房地产的“救市”政策..........................................................................42[二]南昌房地产新政................................................................................................51[三]德嘉观点..........................................................................................................57贰、市场篇.........................................................................62一、9月份南昌市房地产市场报告.................................................62[一]土地市场..........................................................................................................62[二]住宅市场..........................................................................................................67二、南昌市酒店式公寓市场分析....................................................77三、南昌市写字楼市场分析...........................................................84四、南昌市五星级酒店市场分析....................................................96叁、定位篇........................................