【企业发展离不开企业文化建设】--论文精品.docVIP

2014年自考本科工商管理2014年5月30日 Abstract With the continuous development of social economy, enterprises such as bamboo shoots after a spring rain general amount increasing, enterprises as the backbone of social economic development, plays an important role in. But the reality of enterprises are facing many problems in the development of. On the one hand, with the increasing number of enterprises, the competition between enterprises is becoming more and more fierce, the development of enterprises and how to better, how to get the advantage in the competition of every enterprise must face the problem. On the other hand, the competition of the same kind product is more and more fierce, differences in the products of smaller cases, each enterprise in the enterprise culture construction to improve production efficiency and enhance market competitiveness, which is the real market environment of each enterprise. So in the development of enterprises how to build a corporate culture with its own characteristics, in this paper we focus on the small and medium-sized enterprise development of research, and to explore the enterprises to improve the market competitiveness of enterprises through their own enterprise culture construction, through the concrete connotation of learning enterprise culture construction, combined with their own actual development situation, find the construction has the solution enterprise own characteristic culture, and then promote the enterprise healthy development. 【keyword】Enterprise culture Development situation The problem The solution 目 录 绪论………………………………………………………………………1 一、企业文化的概念……………………………………………………1 二、企业文化建设的发展现状…………………………………………2 三、企业文化建设中存在的问题………………………………………3 四、企业应如何进行企业文化建设……………………………………4 五、结论…………………………………………………………………7 参考文献…………………………………………………………………8 致谢………………………………………………………………………9 绪论 据相关研究资料表明，“中小企业平均每分钟就有9家倒闭，能够生存3年以上的不足10%”。这是一个很严峻的数据，说明我们的中小企业的生存竞争能力太低，这也就要求众多的中小企业要改变发展思路，在同类竞争加大的情况下，寻找适合自身发展的路子，而这个路子就是我们经常提到的打造自身的企业文化，进行企业文化建设。我们知道，当今企业的竞争，归根结