BEC中级课题案例：我所熟知的诺基亚.pptVIP

Nokia --------A company I know well A. World leader Today, Nokia is still the world’s number one manufacturer of mobile phones, and one of the leading makers of mobile networks. …… How it all began? B.The birth of Nokia…… 1865:The birth of Nokia Nokia started by making paper – the original communications technology The history of Nokia goes back to 1865. That was when Fredrik Idestam built a wood pulp mill on the banks of the Tammerkoski rapids, in southern Finland. A few years later, he built a second mill by the Nokianvirta river – the place that gave Nokia its name. Fredrik Idestam （1838-1916） The move to mobile:1968-1991 The newly formed Nokia Corporation was ideally positioned for a pioneering role in the early evolution of mobile communications. As European telecommunications markets were deregulated and mobile networks became global, Nokia led the way with some iconic products Talkman a、Nordic network pioneers international mobile calling A new era for mobile phones began in 1981, with the launch of the Nordic Mobile Telephone (NMT) service. Initially spanning several Nordic countries, the service was the world’s first international cellular network. It was also the first to allow international roaming, and caught on fast both inside and outside Europe. b、Mobile explosion With the introduction of the NMT standard, the mobile phone industry began to expand rapidly. Nokia soon introduced the first car phones to the network. The Mobira 450 car phone came in 1982, followed by the portable in 1986. By this time the company was also providing base stations and switches for NMT network operators. 1982 NMT450 Senator C. Revolution In 1992, Nokia decided to focus on its telecommunications business. This was probably the most important strategic decision in its history. As adoption of the GSM standard grew, new CEO Jorma Ollila put Nokia at the head of the mobile telephone industry’s global boom – and made it the world leader before the end of the deca