学术英语写作论文.docVIP

Lin X X Zou X X English Academic Research Paper Writing 15 June,2012 The Function of Automobile Brand for Automobile Enterprise Outline Ⅰ.Definition of Automobile Brand A.Brand in the Past B. Brand in Nowdays C.Comparing Brand Meaning in Diffrrent Preiods 1.The Similarity 2.The Difference 3.The Reasons of the Changed Brand Meaning Ⅱ.The Relationship Between Automobile Brand and the Company A.Showing the History of the Enterprise B.Embodying Corporate Culture 1.The Definition of Corporate Culture 2.The Functions of Corporate Culture 3.The Methods of Developing Corporate Culture Ⅲ.The Relationship Between Automobile Brand and Market A.Functions for Customers C.Functions for the Rivals Ⅳ.The Way to?Develop a Famous Brand A.Examples Abroad B.Examples Home C.The Special Characteristic of Chinese Automobile Brands D.The Methods for Chinese Automobile Brands Development Abstract The research is designed to identify brand in automobile industry ao as to provide suitable fund to develop a automobile brand and figure out a development mode for Chinese automobile brand.The resrarch will gather much imformation and use factor analysis and comparative analysis to get a exact result so as to give Chinese automobile corporations some suggestions on how to develop a successful brand.And the research finds that a fomous automobile brand is based on the specific cultural characteristic and enterprise culture.Besides,its long reputation need the guarantee of good quaily and the suitable sense of taste for the target market.So to develop Chinese automobile brand,Chinese automobile corporations should not only focus on the top brands in the world,but also analyse the aim of their company and the unique characteristic they have. Introduction Automobile industry is a traditional industry.It needs years to capture the market , enhances the product reputation and obtains high levels of customer loyalty and positive perception .So automobile companies have to use bran