中国家电行业市场竞争存在的问题及对策分析范文预览.doc

中国家电行业市场竞争存在的问题及对策分析 China household appliances industry market competition exists question and countermeasure analysis 摘 要 中国市场，分析当前，为以后提供更多的思路Abstract Chinese home appliance market, started late, but with the economic development, China itself has huge market potential began increasingly prominent the appliance industry has developed rapidly. In this process, due to the characteristics of the market economy itself, the corresponding system is imperfect, coupled with profit-driven and other factors, resulting in Chinas home appliance market such as the vicious competition, and their lack of creativity and some other issues, and these issues must also Chinas household electrical appliance enterprises face and proper solution. This total is divided into four chapters, the first elaborate on the course of development of Chinas home appliance industry, appliance industry in the national economy as well as the importance of immediately according to Porters five forces analysis of relevant theories, the degree of competition from competitors, the threat of new entrants five aspects of Chinas home appliance industry, detailed analysis of the current market and draw the corresponding analytical results, and then on the basis of the analysis clearly points out the existence of competition in the home appliance industry market important issues, such as their lack of innovation, ignoring the quality of service, and finally to the problem based on detailed list of household electrical appliance enterprises address these issues should take countermeasures, such as the return to rational competition, to improve their innovation, so as to indicate the direction of the development of Chinas home appliance manufacturers, Chinas home appliance industry for the future development of better and faster to provide more ideas. Keyword：Appliance industry; Porters five forces analysis; competition 目 录 前 言 1 第一章 中国家电行业的概述 2 1.1 中国家电市场概述 2 1.2 中国家电行业的发展历程 3 1.3家电行业在国民经济生活中的重要性 6 第二章 中国家电行业