[课件资料]齐齐哈尔市的水果冷链物流的研究.docVIP

高等教育自学考试毕业论文封面 专业 物流管理 姓名 联系电话 准考证号 档案号 通讯地址 山东省济南市高新区正大示范区英才路2号 邮编 论文题目 齐齐哈尔的水果冷链物流的研究 论文 页数 指导老师 温艳吴剑云 指 导 教 师 评 估 签名 评 审 意 见 签名 答 辩 评 语 签名 毕业考核成绩 主考院校盖章 年月 日 市地：济南市 2015年04月 11日 齐齐哈尔市的水果冷链物流的研究 摘 要 现在人们生活水平不断的提高，人们不再停留在养家糊口的阶段，开始重视生活质量。现在的普通的物流运输已经满足不了人们的需求，而冷链物流则会在一定程度上满足人们的要求。发展冷链物流才能满足人们的需求。 首先阐述了研究冷链物流的目的和意义，并具有针性的描述了国外的冷链物流经典发展模式和发展经验、我国水果冷链物流产业发展的现状；然后分析了研究的冷链物流的思路、方法和内容，并对这些因素做出详细的分析说明。其次对冷链物流进行SWOT分析，研究冷链物流的机会和威胁，并建立了矩阵；最后，针对齐齐哈尔的水果冷链物流存在的问题及制约因素，结合SWOT分析法，提出了齐齐哈尔市水果冷链物流产业的改进措施 关键词：冷链物流SWOT分析法发展 Qiqihare city fruit research of cold chain logistics Abstract Constantly improve peoples living standard, now people no longer stay on the breadwinner, began to attach importance to the quality of life. Now the common logistics have already cant satisfy peoples needs, and the cold chain logistics in a certain extent, to meet the requirements of the people. Development of cold chain logistics to meet the needs of people. First elaborated the research purpose and meaning of cold chain logistics, and described with needle foreign classic cold-chain logistics development mode and development experience, the current situation of fruit cold chain logistics industry development in our country; And then analyzes the research train of thought, method and content of cold-chain logistics and make a detailed analysis for these factors. Secondly the SWOT analysis was carried out on the cold chain logistics, the opportunities and threats of cold chain logistics, and to establish the matrix; Finally, aiming at the problems of qiqihar fruit cold chain logistics and restricting factors, combined with the method of SWOT, qiqihaer city fruit cold chain logistics industry improvement measures are put forward Keywords:Cold chain logisticsThe SWOT analysis methoddevelopment 目 录 TOC \o 1-3 \h \u HYPERLINK \l _Toc21734 1.1研究的背景 PAGEREF _Toc21734 1 HYPERLINK \l _Toc16672 1.2研究目的及意义 PAGEREF _Toc16672 1 HYPERLINK \l _Toc14850 1.2.1研究目的 PAGEREF _Toc14850 1 HYPERLINK \l _Toc18843 1