试析名人代言的法律责任.docVIP

本科毕业论文（设计） 题 目__浅析名人代言广告的法律问题 学 院 _____法学院 专 业 _____民商法______ 年 级 ______2008级_______ 学 号 2008104215 姓 名 万 迅 指 导 教 师 曾老师 成 绩 ______________ 2012年4月 日 目 录 摘要……………………………………………………………………………………………………1 关键词…………………………………………………………………………………………………1 Abstract………………………………………………………………………………………………1 Key words……………………………………………………………………………………………1 一、名人广告代言概述…………………………………………………………………………………2 （一）名人广告代言的含义………………………………………………………………………2 （二）名人在广告法律关系中的低位……………………………………………………………2 二、名人广告代言的现状及其影响……………………………………………………………………2 （一）名人广告代言现状…………………………………………………………………………2 （二）名人广告代言影响…………………………………………………………………………3 三、名人广告代言的相关法律规定及其缺陷…………………………………………………………4 （一）现行法律规定………………………………………………………………………………4 1. 《广告法》的相关规定………………………………………………………………………4 2.《反不正当竞争法》现代社会，公众对名人的信任和追捧，使他们成了广告商的宠儿；越来越多的商家意识到名人的社会影响力，在其产品或服务中邀请名人担任证明者、推荐者或者形象代言人。出台政策，规范名人名人代言虚假广告泛滥，与《广告法》的缺位有关，名人广告代言的法律责任，处于法律监管的真空地带。Abstract: Modern society, the public to a celebrity of trust and eventually, so that they became the darling of the advertisers, more and more businesses consciousness to celebrity social influence,in their products or services which invite certificate, presenter as celebrities or image spokesperson. Our country at present about celebrity endorsements laws and regulations is not perfect,should also issued policy, standard celebrity endorsements. Now celebrity speak false advertising flood, and advertisement law and the absence of the relevant, celebrity endorsements legal responsibility, in a legal regulation of the vacuum. This paper expounds the celebrity and celebrity endorsements problem, points out the advantages and disadvantages of celebrity speak ads these days, and introduces some celebrity speak ads of foreign law, proposed to the perfect celebrity endorsements of legal advice. Key Words: Celebrity speak, Advertising, Legal blank, Legal responsibility 一、名人广告代言概述 （一）名人广告代言的含义 “名人”是指在特定地域范围内或一定行业领域内，具有较