HBB television Hybrid Broadcast Broadband TV – EB.pptVIP

HBB shall enable broadcasters to use the same production tools and formats for any HBB CE device, thus repurposing of content to cope with different formats and protocols could be avoided, therefore reducing significantly production costs. Broadcasters shall require that re-directing the television viewer from their programmes or their audiences to other contents and services without prior agreement is not allowed. * In this manner the reach of broadcast programmes will increase, audiences will grow and revenues from advertising will boost. * EBU TECHNICAL - your reference in media technolo