HBB television Hybrid Broadcast Broadband TV – EB.pptVIP

HBB shall enable broadcasters to use the same production tools and formats for any HBB CE device, thus repurposing of content to cope with different formats and protocols could be avoided, therefore reducing significantly production costs. Broadcasters shall require that re-directing the television viewer from their programmes or their audiences to other contents and services without prior agreement is not allowed. * In this manner the reach of broadcast programmes will increase, audiences will grow and revenues from advertising will boost. * EBU TECHNICAL - your reference in media technology and innovation EBU TECHNICAL EBU TECHNICAL - your reference in media technology and innovation HBB televisionHybrid Broadcast Broadband TV – EBU Requirements Joint EBU/ETSI Workshop, 9 September 2009 Franc Kozamernik European Broadcasting Union Disclaimer 1 In this presentation we draw a distinguish between HBB television and HbbTV HBB television or simply HBB: generic usage “HBB is a content distribution platform for signalling, transport and presentation of enhanced and interactive television services and related applications designed for using both a broadcast and internet networks and is running on hybrid terminals that include both a broadcast and internet connection.” HbbTV: a specific instance of HBB television HbbTV is being developed and promoted by an industry-led consortium including IRT, APS, ANT, Philips, OpenTV and French HD Forum. In August 2009, version 0.8 of HbbTV specification was released. Disclaimer 2 In this presentation we only address the most important high-level issues and we do not plan to enter the technical details and solutions. Example: We will not discuss whether the presentation engine should be browser based or JavaScript based or indeed a combination of the two. The word “Hybrid” Compare hybrid TV with a hybrid combustion/electric car (i.e. Toyota Prius) “Hybrid” is also used in “hybrid networks” (main tx + gap fillers, CDN + P