World’s Cheapest Car- “Tata Nano” - the people’s car.ppt

1 December 2009 Tushar Rastogi World’s Cheapest Car- “Tata Nano” - the people’s car Presented By: Tushar Rastogi (MPE-170692) Topics of Presentation. Introduction. Description about Tata Nano. Why it is so cheap? Target Market and Marketing Strategies. Conclusions. Introduction. “Dream-dream and dream, because dream gives vision, vision gives thoughts and finally thoughts lead to the action. By Indias former President Dr. A.P.J. Abdul Kalam Dreams also give you an idea to change yours and other life. Seeds of the Dreams. Motivational words said by Dr. A.P.J. Abdul Kalam goes exactly with Mr. Ratan Tata, Chairman of Tata group, who in the year 2003, dreamt of producing a safe, affordable Car for the common man. Finally after the wait of five years, crossing all financial and technological barriers, Ratan Tata kept his promise and unveiled Tata Nano on 10th January 2008, at the 9th Auto Expo 2008 in New Delhi. Tata Nano, cool smart, launched by Tata Motors is worlds cheapest Car with a price tag of $ 2500 Tata Nano Car Description about Nano The project has literally become Indias claim-for-fame in the international-media due to Tata Motors innovation in developing the car, as well as keeping it low in price. The car itself is expected to boost the Indian Economy create entrepreneurial-opportunities across India, expand the Indian car market by 65%. Mr.Ratan Tata, Chairman of the Tata Group and Tata Motors, who has described it as an eco-friendly peoples car. cont… Nano has been greatly appreciated by many sources and the media for its low-cost and eco-friendly initiatives which include using compressed-air as fuel and an electric-version. Tata Group is expected to mass-manufacture the Nano in very large quantities, particularly the electric-version, and, besides selling them in India, to also export them world-wide. The Tata Nano is a rear-engine, four passenger Specifications of Tata Nano. The Standard Variant of the Car has a dealer price of rup