物流专业-配送分析及优化设计.docVIP

毕业设计（论文） 题目：杭州联华华商集团 配送分析及优化设计 系 别 管理工程系 专 业 物流管理 杭州联华华商集团配送分析及优化设计 摘要 连锁经营通过配送中心实现商品大规模的统一采购和统一配送，获得更高的成本和竞争优势。配送中心的配送体系决定了物流配送效率，影响连锁企业的经营成本、营业效率和服务质量，并最终影响了企业的盈利能力。随着零售市场竞争的加剧，配送效率已成为连锁企业竞争的核心。所以如何根据连锁超市配送模式进行配送体系优化，从而提高配送效率是目前连锁企业面临的重要问题。 在对我国连锁超市运营中常见的几种配送模式的流程和特点进行理论研究的基础上，系统分析了杭州联华发展的整体环境状况和企业配送体系状况，从配送管理和仓储管理两方面分析了配送优化对企业降低成本和提高竞争力的重要作用。进而提出了优化配送模式和仓储的策略 关键字： 配送模式 杭州联华华商集团 仓储策略 abstract Chain-like management through the distribution center realized commodity large-scale unified purchase and unitedly, obtain higher costs and competitive advantage. Distribution center of distribution system determines the logistics efficiency, affects the chain enterprises operating cost, operating efficiency and service quality, which influences the enterprises profit ability. As retail market competition intensifies, efficiency of supply chain enterprise competition has become the core. So how according to chain supermarket distribution mode distribution system optimization, so as to improve the efficiency of supply chain enterprises face is currently an important problem. In our supermarket chain operation of several common distribution mode process and characteristics on the basis of the theoretical research, this paper systematically analyses the development of hangzhou lianhua overall environmental conditions and enterprise distribution system status, distribution management and warehouse management from two aspects of the distribution optimization analysis enterprise reduce costs and improve competitiveness of the important role. Then puts forward optimum distribution mode and warehousing strategy Key word: distribution mode hangzhou lianhua Chinese businessman group warehousing strategy 目录 杭州联华华商集团配送分析及优化设计 - 2 - 摘要 - 2 - abstract - 3 - 1杭州联华华商集团有限公司背景概况 - 6 - 1.1我国零售行业发展状况 - 6 - 1.2杭州联华华商集团的概况 - 6 - 1.3杭州联华华商集团联华配送中心的概况 - 7 - 2杭州联华华商集团配送中心的配送现状现状分析 - 9 - 2.1杭州联华华商集团配送中心的配送概况 - 9 - 2.1.1杭州联华华商集团.配送中心的基本作业内容