陕西电信移动支付业务存在的问题及策略研究.docVIP

2013届 本 科 毕 业 设 计（论 文） 陕西电信移动支付业务存在的问题及对策研究 Analysis on Existing Problems and Countermeasure of Mobile Payment in Shaanxi Telecom 学 院：___ 商学院__________ 专 业：____市场营销_________ 姓 名：___ 吴瑾 _________ 学 号：__ _090104080120_____ 指导教师：___ 吴玥弢讲师_____ __ 完成时间： 2013年6月1日 二〇一三年六月 论文题目：陕西电信移动支付业务存在的问题及对策研究 专 业：市场营销 学 生：吴瑾 签 名： 指导教师：吴玥弢讲师 签 名： 摘要 移动支付业务是指借助手机、掌上电脑、笔记本电脑等通信终端，通过无线方式所进行的银行转账、缴费等商业交易活动。是一种新兴的电子支付方式，移动支付业务拥有随时随地和方便、快捷等诸多特点。随着3G技术的发展，寻找新的利润增长点，大力发展增值业务，是陕西电信提高竞争能力的重要途径和手段。本文通过对陕西电信移动支付业务现有的的运营情况加以分析，全面分析和探讨了目前陕西电信移动支付业务的发展情况和存在的问题，并对陕西电信发展移动支付业务的机会、威胁、优势、劣势加以总结，结合市场营销的理论知识，在产品、价格、渠道、促销等策略进行分析并提出了具体的建议，旨在推动陕西电信移动支付支付业务健康发展。 关键词：移动支付，陕西电信，营销战略 Title: Analysis on Existing Problems and Countermeasure of Mobile Payment in Shaanxi Telecom Major: Marketing Name: WuJin Signature: Supervisor: WuYueTao Signature: ABSTRACT Mobile payment refers to payment services operated via communication devices such as mobile phone, tablet PC and laptop by which a consumer can transfer funds and pay the fees . Regarded as an emerging way of e-payment , mobile payment allows quick and easy access anytime and anywhere. Its an important way and method for Shaanxi Telecom to improve competing capabilities by finding new revenue growth opportunities and promoting value-added services vigorously with the development of 3G technology. Through analysis on business operation by summarizing opportunities ,risks, advantages and disadvantages of developing mobile payment business, this paper probes into the development situation and existing problems of this business in Shanxi telecom so that specific suggestions with analysis on product ,price , commercial channels and sales promotion can be made to advance the sound development of this business in Shaanxi Telecom. Key words：Mobile?payment?,Shanxi?Telecom?,?Marketing?s