英语口语双十一培训材料.pptxVIP

The Day Of Double 11 Some Pictures Background Tmall began to hold the commodity promotion on november 11,2009.At first ，the reason is that making people remember taobao and trying to appeal consumers to consume through the commodity promotion.But now “Doubll 11” has become the e-commerce Festival,even influences offline stores . Price analysis Cost analysis Utility analysis Consumption of herd mentality analysis Demand analysis Five analysis Demand analysis The rising of consumer’s income has increased the demand 2. The rapid growth of Chinese netizen has stimulated the internet marketing promotion The rapid development of logistics Cost analysis 1 2 3 4 Paying rent on a regular basis is not necessary E-commerce businesses generally do not require a lot of inventory. Lower labor cost Irregular tax. Utility analysis From the perspective of consumer surplus, consumer buying behavior are mainly under the influence of consumer surplus. When the price decreases, the more consumers are willing to buy ,the more surplus consumer will get. Pricie analysis Click to add Title Mantissa pricing strategy.   Discount pricing. Three strategies Thank you ！ 讲稿 Good afternoon erveryone。Today my topic is the day of double 11. First let’s look at some pictures.they reflect promotional activities of double 11 一、 淘宝商城“双十一”的管理经济学角度的分析 We will use the management economics perspective to analyse “double 11”. Now we will Analyze the “double eleventh” of T mall from the managerial [mænədʒiːrɪəl] economic perspective which contains Demand analysis, Cost analysis, Utility analysis, Pricing analysis and Consumption of herd mentality analysis 讲稿 需求分析。 Needs analysis. Demand analysis （1）消费者收入水平的提高导致需求增加。随着我国经济的发展，我国的人均收入实现了稳步的增长.收入的增加带动需求的增长。 (1)the rising of consumer’s income has increased the demand. With the development of economic, our country has achieved a steady growth in per capita income, which rising the demand. （2）中国网民的快速增长，网络营销发展迅速。截止到 2014，中国网民数量达6.32亿。网络的普及为网络零售业务的发展和壮大带来了