商业文化英文教程5.pptVIP

Chapter 5  Customs Etiquette and Protocol I: The Importance of Appropriate Etiquette and Protocol 1. It can instill an individual with confidence to handle almost any situation in any culture. 2.It can help you embellish the company image. 3.It can make you stand out as a world-savvy individual in a competitive global market. 4. Your manners are often counted as highly as your knowledge of your subject matter or your brilliance at the negotiation table. II. Defining Business Etiquette and Protocol protocol—the customs and regulations dealing with diplomatic formality,