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Hidden+Flaws+in+Strategy战略规划中的隐藏错误.pdf
WALTER VASCONCELOS
27
Hidden flaws
in strategy
Charles Roxburgh
Can insights from behavioral economics explain why good executives
back bad strategies?
fter nearly 40 years, the theory of business strategy is well devel-
A oped and widely disseminated. Pioneering work by academics such
as Michael E. Porter and Henry Mintzberg has established a rich literature
on go
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