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We reckon we can get the cost for year one down from the current ￡1.9m to ￡1,632,500 (a 14% saving) Those savings will be delivered through the implementation of the extranet and changing the global model In year two, there will be more efficiency savings and with some more tweaks to the model, we can find another ￡270,000 of savings which makes a total saving over 24 months of ￡545,00, or 28% on current fee levels It would be possible to get even greater cuts but then BA would have to agree to cut out proactive media outreach in some of its markets, and handle that from ‘sub-hubs’. This would of course have an impact on the quantity and quality of coverage but it might help them reach the cost savings the CFO wants… * * * AAACE: A Diverse Landscape Asia policy makers look to US AU Healthcare policy EU driving more healthcare policy Groups like NICE are influencing “outside borders” Patient opinion leaders emerging Medical community still key influencers DTC prohibited in many markets Recognize diversity in market resources and capabilities Understand and navigate diverse cultural differences and outlook Recognize HIV AIDS still taboo in some conservative publics Family/community play key role NGOs a key player Purchasing decision further influenced by government reimbursement Facilitate dialogues Mobilize stakeholders Demonstrate significance Foster leadership Deepen understanding Achieve outcomes Pressure/incentives to deliver quality care, safety impacts choice Understand know the influences influencers Navigate differences, recognize similarities Shift the landscape Preliminary Insights: Abbott Business Needs Establish a strong “networked” region to advance Abbott’s focus on emerging markets Develop a communications process and program that can support the business opportunity and deliver the strong ROI Demonstrate unified leadership and commitment to the region and its diverse markets Realize the benefits associated with the purchase of Solvay, no