托尼成了凯洛格的明星代言.pptVIP

Agency News By Adweek Staff November 1, 1999, 12:00 AM EST Advertising Branding NEW YORKLowe Partners, New York, created ads promoting the Sprite and NBA All-Star 2000 balloting promotion, which allows fans to vote for their favorite basketball player. The promotion will run from Nov. 16 through Jan. 16. In one in-theater ad, players Allan Houston, Glen Rice, Damon Stoudamire and Kerry Kittles compete for students votes in a high school. TV ads, which break Nov. 8, show Tim Duncan, Grant Hill and Alonzo Mourning appearing from inside a soda machine, beneath a grate in the street and under a teenagers bed to ask for his vote.Euro RSCG BETC created a worldwide campaign for Air France featuring the companys new slogan, Making the sky the best place on earth. The New York shops TV effort consists of a series of 45-second spots that will air through January. Print ads show images of an airplane as seen between the fingertips of a woman in the lotus position, over the shoulder of a man looking out a window in New York, between a persons toes, through the window of a car in which a woman is blowing a kiss to her lover, and beyond a handheld mirror a woman is using to apply mascara.Doremus has launched a new TV and print campaign for ITT Industries that explains how ITT improves peoples lives. The New York agencys ads position the client as a leader in emerging growth sectors, providing everything from satellite sensors to mobile-phone components. Previous advertising focused on ITTs fluid-technology group and depicted fish singing, Hallelujah. The new work continues to employ the Engineered for life tag used last year. A budget was not available but ITT spent $5.3 million on ad media last year, per Competitive Media Reporting.AG has been named brand consultant agency by The Movado Group. The New York shop will develop advertising and collateral materials for Movado watches.Consumer Healthworks, New York, has been tapped by Glaxo Wellcome to create a TV campaign