教改研究.doc

Catalogue Chapter 1 Logistics and Freight Distribution 8 Text 1 Logistics 8 Dialogue 1 The Gateway to Europe 11 Text 2 Freight Distribution 14 Dialogue 2 Distribution Center Jobs 17 Case Study 1 Activities of Logistics System 19 Exam Paper 1 23 Chapter 2 Supply Chain Management 26 Text 3 The Characteristic of Supply Chain Management 26 Dialogue 3 Interview with Joel Sutherland (I) 30 Text 4 Selecting Supply Chain Solution 32 Dialogue 4 Interview with Joel Sutherland (II) 34 Case Study 2 Future Trends in Supply Chain Management 37 Exam Paper 2 43 Chapter 3 Transportation and Intermodalism 46 Text 5 Transportation Theory 46 Dialogue 5 Saving Money on Transportation 48 Text 6 Containerization and Intermodalism 51 Dialogue 6 Common Auto Transport Questions 54 Case Study 3 Transportation in Geography 56 Exam Paper 3 58 Chapter 4 Outsourcing and Globalization 59 Text 7 Outsourcing Is Done for Many Reasons 59 Dialogue 7 CEVA’s CEO Offers up Take on Global Logistics Consolidation(Ⅰ) 61 Text 8 Definition of an International Logistics Zone 63 Dialogue 8 CEVA’s CEO Offers up Take on Global Logistics Consolidation(Ⅱ) 64 Case Study 4 Third Party Logistics Relationship 65 Exam Paper 4 66 Chapter 5 Retailing Industry 68 Text 9 Report on China Retailing Industry 68 Dialogue 9 The Retail Logistics Landscape Is so Diverse 70 Text 10 Keeping up with the Retail Supply Chain 72 Dialogue 10 We Are Totaly Convinced about the Potential of RFID 74 Case Study 5 Retail Supply Chain 76 Exam Paper 5 77 Chapter 6 Chain Store 80 Text 11 Standardization of the Operation of Chain Stores Opinion 80 Dialogue 11 Reach Marketing 82 Text 12 Features of Development of Chain Store 84 Dialogue 12 an Expanding Home Furnishings Chain 86 Case Study 6 Turn the Crisis into Opportunity 88 Exam Paper 6 89 Chapter 7 Electronic Commerce 92 Text 13 The Background of E-Commerce Logistics in China 92 Dialogue 13 Gideon Stein Speaks on IM Networks (Ⅰ) 95 Text 14 The Definition of E-commerce and E-logistics 98 Dialogue