《商务英语综合教程》（中级）Unit 5Advertising.ppt

Business Skills 1. Critical thinking abilities; 2. Business English writing skills. Business Actions 1. Analyzing a representative controversial ad; 2. Giving suggestions to a controversial ad. Section B Consolidation Exercises Task One Term Translation Please translate the following advertisements into Chinese. 1. Philips: Sense and simplicity. 2. HSBC: The world’s local bank. 3. Rossini Watch: Time always follows me. 4. Ford: Your world will be bound less forever. 5. British Airways: With our new E-ticket, all you have to bring is yourself. Task Two Group Work An advertising pla