【精选公关】某汽车品牌克莱斯勒汽车公关整合推广全案.ppt

Broken Wings, Flying Heart 翅膀断了，心飞翔 He lost his arms in an accident that claimed his fathers life—who was the main source of support for the family. Since then, he has had to depend on the arms of his younger brother. For the sake of taking care of him, his younger brother BECame his shadow, never leaving him alone for years. Except for writing with his toes, he was completely unable to do anything in his life 在一次事故中，作为家中顶梁柱的父亲永远地离去了，他也因此失去了双手。从此弟弟的手便成了他的手。为了照顾他，弟弟从小到大总是形影不离地跟在他的身边，他除了学会了用脚趾头写字做作业外，生活上完全不能自理。 One late night, he suffered from diarrhea1 and had to wake up his younger brother