(商务英语函电)Unit 7包装.ppt

Zhang: You sound really reasonable and convincing. Could you be more specific? James: I find you have packed your garments in plain simple plastic poly-bags. Zhang: Exactly. We have been using this kind of packing for many years. Does it have some disadvantages? James: Yes, I think so. Packing should be improved day by day with time going. To make them more attractive, elegant and expensive, I suggest you use double-packing, for example, use an outer cardboard box with window display which can provide a look inside. The cardboard box should be designed with exquisite style to match the excellent embroidery of the garment. In one word, the packing should be tasteful and eye catching. Attractive packing promotes the sales. Zhang: That’s really a great idea. I think our designers can improve the packing. Thanks for your valuable suggestion. James: It is also a consideration of our sales purpose of your products. Customer’s needs are always our guidance. Zhang: Exactly right. Your suggestions remind me of the importance of packing. James: What is it? Zhang: I have a friend, who is a package maker for festival gifts. The products are moon cakes boxes and tea boxes. James: Very typical products. The advantages of these products package are more obvious in America. Zhang: My friend told me secretly that 500g tea wrapped in a paper bag with a price of only RMB50.00 yuan will be sold with a price of nearly RMB400.00 packed in his elegant wooden box in a supermarket. This is the function of package! James: It is really a good example of the importance of packing. Your silk garments are the same with tea! Zhang: I see. I will consult with our designers soon to solve the urgent problem. I will send you pictures of sample package for your comments first. James: I will also consult with our wholesalers again for further improvements of the packing then. Zhang: Wonderful. In order to express our thanks to your precious suggestion, we promise to send freely ten sets o