Export Market Development Grants - Department of Commerce出口市场发展补助-商务部.pptVIP

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Export Market Development Grants - Department of Commerce出口市场发展补助-商务部.ppt

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Export Market Development Grants - Department of Commerce出口市场发展补助-商务部.ppt

Assessing your position Assessing your financial position requires you to prepare and interpret financial statements—profit and loss, balance sheet and cash flow statements—and budgets, including cash flow forecasts. These base documents will allow you to assess your current financial position as well as your projected future financial position, with and without exporting. If you don’t already prepare and interpret such documents, your accountant will be able to help. Knowing your financial position is vitally important before you put together an export plan. Your financial position will determine how much effort you can put into exporting, whether you need to move resources from another area, or seek additional finance. While your financial position should not dictate your plan for becoming export ready, it should be a vital consideration to assess the resources, time, skills and commitment you can devote to building an export market over a sustained period, typically between 12 to 18 months. Export planAfter you have matched your exporting ambitions with the reality of your financial position, you need to develop an export plan as part of your overall business plan. The export plan should also set objectives against which you can measure performance. The first step is to conduct market research on your current target export markets. Research will vary in cost, time and complexity, depending on the product or service, the customers’ needs, the country and the information and experience already available to you. Other preparatory costsIn preparing to become export ready, there are a number of other potential outgoings for which you will need to budget. These include the cost of participating in trade events, developing promotional material for different markets, developing a corporate and product profile, interpreting and translating services, product customization, due diligence on potential partners, legal fees and so on. (EMDG) It is important that your fina