外贸英语函电（第二版）Chapter 1 Written Communication.ppt

Contents Chapter 1 Written communication------ an overview Chapter 2 Establishment of Business Relations Chapter 3 Inquiries and replies Chapter 4 Making Quotations Offers Chapter 5 Counteroffers Declining Orders Chapter 6 Acceptance Orders Preface 1.Definition English business correspondence refers to the letters , cables, telexes, faxes and e-mails dealing in international business, as well as in domestic trade, of course. 2. Aim The purpose of this course is to help you learn how to write good business letters by using up-to-date expressions in the simplest possible language. It has its unique language style and jargons It is full of business terminations and abbreviations There is a close relations between EBC and international trade Part of Business Letters A. The standard parts Form of a business letter 1.The fully blocked style with Open Punctuation Envelopes addressing accuracy clearness appearance Envelopes addressing Name and address of the receiver should be typed above half way down the envelope, leaving enough space for the postmark or stamps. the return address should be printed in the upper left corner of the envelope. Post notations such as ‘Registered’, ‘Certified’ or ‘Confidential’ should be placed in the bottom left-hand corner. 1. Remember your ABC Accurate Check facts carefully Include all relevant details Proofread thoroughly Practice * * English for Business Communication Second Edition E-mail: uibep@126.com Contents Chapter 7 Terms of Payment Chapter 8 Letter of Credit Chapter 9 Packing Shipment Chapter 10 Insurance Chapter 11 Complaints Claim Chapter 12 Agency Chapter 13 E-Mails 3. Features We are in the market for silk blouses and should be pleased if you could kindly quote us your keenest prices for the goods below Offer quotation order counteroffer letter of credit CIF FOB YL11/11RVD S/C123 L/CUNRCV PLSRUSH Examples: the letterhead the i