The Art and Science of Data Mining - City University of Hong Kong数据挖掘-市香港大学的艺术和科学.pptVIP

Knowledge Discovery Centre: CityU-SAS Partnership The Art and Science of Data Mining Y V Hui City University of Hong Kong The Driving Forces Specialization and focus in business - To satisfy the needs of customers - To improve and develop specific business strategies and processes - Personalization through mass customization The Driving Forces Challenges - local and global competition - distributed business operations - product innovation Technology development Benefit, cost and risk on a product or customer basis Data Mining Also known as knowledge discovery in databases. Data mining digs out valuable information from large and messy data. (Computer scientist’s definition) Data mining is a knowledge discovery process. It’s the integration of business knowledge, people, information, statistics and computing technology. Data Mining is Hot Ten Hottest Job, Time, 22 May, 2000 10 emerging areas of technology, MIT’s Magazine of Technology Review, Jan/Feb, 2001 Data Mining Philosophy A powerful enabler of competitive advantage. Data mining is driven from business knowledge. Data mining is about enabling people to discover actionable information about their business. Return of profit isn’t about algorithms Project Management Cross-functional team System architecture Successful applications Business transaction - risks and opportunities Customer relationship management - personalization, target marketing Electronic commerce web - web mining Successful applications Science engineering Health care Multi-media Others Data Mining Process Understanding Your Business Do we have a problem? - What is the current situation? Are there any undesirable situations that need attention? - Are there any conditions, processes, etc, that could be improved? - Are any problems foreseeable that could affect the business? - Are there any potential opportunities that the company may capitalize on? A problem is a learning opportunity Understanding