【湖南师大内部资料】高一英语课件：M4-U1 Welcome（牛津译林版）.pptVIP

Brainstorming What words occur to you when we talk about advertising and advertisement ? What’s the advertisement about ? Do you like it ? Why or why not? 1.What is an advertisement? An advertisement provides information and uses persuasive language and exciting images to encourage people to buy a product or service or believe in an idea. Let’s learn! 2.How many types of advertisements do we have ? What are they? We have two main types of advertisements. They are public service advertisements and commercial advertisements. Public service advertisements Public service advertisements are intended to educate people about health, safety, or any other issue which affects public welfare. Commercial advertisements A commercial advertisement is intended to promote a product or service. 1. Which are public service advertisements and which are commercial advertisements? 2.What do the advertisements tell us? 3.Please fill in the blanks according to Poster1 and Poster6, only one word for each blank. Let’s play a game ! Share your favorite advertising slogan, let us guess what advertisement it is. 1.Good to the last drop． 2. Obey your thirst． 3. New world. New thinking . ( Lenovo) 4. To me， the past is black and white，but the future is always color． 5. Ask for more. 6. The taste is great. 7. Anything is possible. 8. Let’s make things better. 9.Connecting People. 10. We lead. Others copy． Let’s debate ! Pros Advertisements do more good than harm! Cons Advertisements do more harm than good! Let’s practice ! Let’s try to write some advertising slogans for the two advertising posters . You can also write something to promote your product or company in the future. Homework 1.Finish the paper about the 6 posters and learn some useful expressions. 2.Get more information on how to make an effective advertisement . * * * * Module 4 Unit 1 授课教师：刘淑英 高一·英语 Let’s enjoy! Let’s learn ! Let’s discuss ! (P1) 1 2 3 5 4 6 Pos