战略管理精要PPT 第一章.ppt

* I/O Model of Above-Average Returns Industrial Organization Model The External Environment An Attractive Industry Strategy Formulation Assets and Skills Strategy Implementation Superior Returns Superior returns: earning of above-average returns * The Resource-Based model suggests that above-average returns for any firm are largely determined by characteristics inside the firm. This model focuses on developing or obtaining valuable resources and capabilities which are difficult or impossible for rivals to imitate. Resource-based Model of Above Average Returns “第二届维纳恩湖业主垂钓大赛“活动方案4S店开业庆典活动总结8D团队导向解决问题方法GSM网规网优专题培训教材-覆盖问题处理K线顶部双烛定式信号 “第二届维纳恩湖业主垂钓大赛“活动方案4S店开业庆典活动总结8D团队导向解决问题方法GSM网规网优专题培训教材-覆盖问题处理K线顶部双烛定式信号 * Strategic Management and Strategic Competitiveness Chapter 1 * “The Essence of Strategic Management is Competitiveness” * The Purpose of this course is to learn and be able to apply the Strategic Management Process. * The purpose of the Strategic Management Process is to enable a firm to achieve strategic competitiveness and earn above average returns. * Important Definitions Strategic Management Process The full set of commitments, decisions, and actions required for a firm to achieve strategic competitiveness and earn above-average returns Strategic Competitiveness Achieved when a firm successfully formulates and implements a value-creating strategy * Important Definitions Sustained Competitive Advantage Occurs when a firm develops a strategy that competitors are not simultaneously implementing Provides benefits which current and potential competitors are unable to duplicate * Important Definitions Risk An investor’s uncertainty about the economic gains or losses that will result from a particular investment Returns that are equal to those an investor expects to earn from other investments with a similar amount of risk Average Returns * Above-Average Returns Return Risk * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *