Site Search - eServices Office - Home Page网站搜索-电子服务处-首页.pptVIP

Google Confidential Enter Title of Presentation Here Google Confidential The Case for Site Search Search is the starting point to the world’s information What does poor (or no) site search cost you? Website Search Issues The Google Approach Site Search is key to every site Easy to find search box, front and center on the homepage Simple search interface - a box and a button Highly relevant results, fast! Familiar look and feel Part of Google’s complete solution for site owners Google’s Approach to Site Search Delivering on End-user Needs Industry Leading Search Relevance Simple, familiar search results Conveniences users have come to expect Results in the blink of an eye Most users surveyed don’t attribute speed as a key factor However, studies of those same users showed the opposite behavior The site drop-off rate increases exponentially after a few seconds Users have come to expect sub-second search results, and assume something is wrong when they don’t get them Simplicity for IT Our Approach: Simplicity for IT Two “Software as a Service” delivery options Leverage G index and relevancy model Up and running in 10 minutes Full look and feel customization of results No software or server deployment, no ongoing maintenance Plug-n-play appliance for easy deployment Full control over crawl coverage and frequency Complete customization and advanced search features Ability to index protected content (e.g. support portal) Which one is right for you? Conclusion A few questions to ask yourself: Do you want to… Parameters that define the Google approach to ECM * * Google Confidential and Proprietary 1 Jupiter Media Matrix 2 eTailing Group 3 Harris Interactive Site navigation Find Products Customer Self-Service When navigation attempts fail, 50% of users will turn to search1 In a study of 2,000 shoppers, 71% used keyword searches to find products2 90% of consumers who have made an online purchase said they used site search to access self-service content3 Self-servi