(商务英语写作实训)Chapter 5-refusal letter.ppt

Practical Business Writing Practical Business Writing Refusal Letters Contents Composing Your Message Writing Approach of Refusal Letters Induction(归纳法): [indirect approach] method of logical reasoning which obtains or discovers general laws from particular facts or examples Techniques for Deemphasizing Bad News Employ indirect approach to organize; Insert the bad news in a long sentence; Place the bad news in a subordinate clause; Be clear but not overly detailed Imply the refusal---euphemisam Suggest an alternative Use the passive voice Reference Expressions Beginning with a buffer Explaining Refusal Stating Refusal Offering a Constructive Suggestion or an Alternative Plan Closing Positively Sample Letters Saying No to an Offer Saying No to a Customer’s Request Saying No to an Invitation Saying No to the Return of Merchandise Saying NO to a Job Applicant Saying No to Credit Request Writing Your Message Writing Your Message Writing Your Message Key to Writing Your Message Dear Ms. Cruse, Thank you very much for offering me the job of Marketing Manger for the ABC Bank. I enjoyed meeting you and learning more about your organization. Unfortunately I need to turn down this position at this time due to another opportunity. The salary will be approximately 20% higher and the workplace will be closer to my home. I appreciate all of your time and effort in reviewing my résumé and interviewing me. In particular, I am grateful for Russ Green’s travel arrangement assistance. Although the position is not a fit for me at this time, I wish you continued success in your organization and in finding a Market Manager. Perhaps we will meet again in the future to work on another project together. Again, thank you for the interview and your consideration. Sincerely yours