(商务英语写作实训)chapter 7-sales letters.ppt

Contents Nature of Sales Letters Persuasive writing: to make a reader accept a message and then act according to the message Key to success: to satisfy your readers needs for health, wealth, pleasure, or curiosity A four-step process: AICA / AIDA Sample Study Types of Sales Letters Unsolicited Sales Letters - envelope teaser Vocabulary Development Product promotion Vocabulary Development Service promotion Sample Sentences We have been exporting various electric appliances for many years and have enjoyed good reputation among our customers. Why not enjoy the colorful spring by joining our tourist group after a busy winter? Would you be interested in a car which runs on neither conventional gas nor electric power? Would you like to reduce your rising domestic fuel costs? Wouldn’t it be magic to... Have you ever felt anything quite as soft and quite as strong? Name your favorite Granny cookie and win a $30 gift certificate! Sample Sentences Act now and get a $50 rebate! Act now and win a free Alpha ISDN modem of your choice! We at VoiceTech would like to offer you a new product that would help you improve your work efficiency. Let me highlight this exciting system for you. Mercury 808 digital telephone is a high performance instrument for an easily affordable price. Our products are being retailed in leading department stores throughout Europe. Our products appeal to a wide age-group. Sample Sentences Dread cleaning up the dirty windows of your house? We will do it for you at a price you cant afford to pass up! How to become a Citizen of the World without leaving the comfort of your home? Well make it possible for you! The rugs are hard wearing, and do not soil easily. You will find that the consignment supports our claim to sell the best rugs of this kind at a reasonable price at any time to any persons. Compared with other products, this product has the advantage of… Unlike other products, our product is superior in terms of performance, physical features and etc.