Rural tourism演示教学.ppt

;Rural tourism is in rural areas, unique to the rural environment, rural culture, rural scenery, agricultural production and its natural environment as the basis of tourism activities . It includes the village of environmental tourism and rural folk culture tourism.; Rural tourism began from France, which was originally developed in Europe and America ,but only within groups of nobles . They went to the country on holidays, enjoying games , taking the canoe, and living with local farmers. Through these activities, they understand the nature, and strengthen the interaction between urban and rural residents.;;观光型乡村旅游;休闲型乡村旅游;休闲型乡村旅游;乡村文化型乡村旅游;At the present ,the needs to rural tourism products still show a clear characteristics of the primary stage . Rural tourism still stays in the entertainment stage , which manifests in the single product type ,rough , and extensive management . Of course ,with the development of national economy ,tourism has become a way of life , domestic tourism and tourism consumption personalized trend is prosperous . The combining environmental tourism with cultural, multi function composite rural tourism product demand is rising. ? ;;1. Lack of proper idea and understanding 2. Lack of scientific planning 3. Lack of product features and brand 4 Lack of industry chain, the economic benefit is low.;Government : 1. Make supporting policies to give aid to rural tourism promotion . 2. Maintain the villages’ unique cultures , especially the excellent folk traditions . Company: 3. Create tourist brands , innovative marketing strategy and development mode . 4. To lengthen the industry chain , promote the economic benefits 5. Draw lessons from the advanced experience of foreign countries’ rural tourism ;; Rural tourism practitioners should have modern consciousness that beyond the social stage of farming culture . Of course, it needs a long time to improve our