可口可乐公司品牌战略[2篇].docVIP

可口可乐公司品牌战略[2篇] 以下是网友分享的关于可口可乐公司品牌战略的资料2篇，希望对您有所帮助，就爱阅读感谢您的支持。 第1篇 可口可乐公司实施品牌战略浅析 摘 要 本文研究以可口可乐公司的品牌策略为研究对象，结合文献分析法、案例分析法等，对可口可乐品牌策略的内容进行介绍，明确其多品牌策略的市场效果。进而结合市场环境的SWOT分析，对可口可乐多品牌策略的发展优势、劣势、机遇和威胁进行分析。在SWOT分析基础上，为可口可乐品牌策略的后续发展制定可行对策，以其能够在一定程度上提升可口可乐多品牌竞争的市场效果等。 关键词：品牌策略；可口可乐；多品牌；SWOT分析 ABSTRACT This paper studies to Coca Cola’s brand strategy as the research object, combined with literature analysis, case analysis and so on, to introduce the content of Coca Cola brand strategy, clear the brand strategy of the effect on the market. And then combined with the market environment of the SWOT analysis, carries on the analysis to the Coca Cola brand strategy development advantages, weaknesses, opportunities and threats. In the SWOT analysis based on, Coca Cola Brand Strategy for the subsequent development of formulate feasible countermeasures, which can in some extent enhance the Coca Cola brand competition of market effect. Keywords: Brand strategy;Multi brand,;Coca-Cola, SWOT analysis 目录 摘 要 ........................................................................................................................................................ I ABSTRACT.............................................................................................................................................. II 1前 言 ...................................................................................................................................................... 4 2可口可乐品牌战略现状......................................................................................................................... 4 2.1可口可乐介绍.............................................................................................................................. 4 2.2可口可乐品牌战略环境的SWOT分析 .................................................................................... 5 2.2.1优势 .................................................................................................................................. 5 2