Unit 10 Advertisement教学文稿.ppt

4 We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programs is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price! Text Understanding 5 Another thing we mustn’t forget is the “small ads”” which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. Text Understanding For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the “hatch, match and dispatch” columns; but by far the most fascinating section is the personal or “agony” column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is! Text Understanding It is said that the advertising companies make a big 1)________ every year and if they stop advertising, perhaps the price of the goods will 2)________. However, things are not that simple. As a matter of fact, advertising is to 3) _________ us of much information of the goods, especially the new products. One cannot 4) ________ advertisements, or in other words, everyone is living in advertisements which 5)_______________ make our daily life more 6) _________. To be frank, it is advertising that makes our daily 7) _________ less and our life become more 8) _________ than otherwise. profit decrease inform avoid more or less colorful expenses convenient Summary Advertisers are usually criticized by the critics, what’s the reason? Answer: Because advertisers are often think big and they have a flair for self-promotion and they have so much money to thro